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What is the main product or service that you sell?
What methods are currently most effective at generating phone calls from qualified prospects?
What methods are currently most effective at driving qualified traffic to your website?
Which service or software do you use, if any, to monitor traffic on your website?
What is the size of your email list of past customers?
What is the size of your email list of prospective customers?
Which CRM do you use, if any?
If your sales process is not exclusively online, do you or your sales people use a canned presentation when pitching?
If you currently use a service or software to tracks digital conversions on your website, what percentage of your cold site traffic fills out an optin or contact-us form?
How many full time employees do you have?
If you currently use remarketing, which platforms have you been using?
If you currently use split-run testing, either in your advertising, or on your website, what software or service do you use to manage the experiments?
If you currently use call-tracking numbers to evaluate the effectiveness of marketing activities, where are those numbers used (cite URL or media if possible)?
What software or service, if any, do you use to monitor your online reputation?
Do you currently employ someone to do SEO?
Is your webmaster in-house or outsourced?
Which technologies were used to build your website?
What is the most effective landing page on your website for capturing leads or generating optins? (provide URL)
Do you effectively leverage marketing automation in your sales funnel?
Which of the following metrics are reliable revenue predictors in your sales process? (traffic, optins, appointments, quotes, demos, etc.)?
How long is the typical sales cycle from, new inquiry, to closed deal?
What is the monthly ad spend that you are currently committed to?
How long have you been in business?
Describe your ideal target market.
Is your market local, regional, national or international?
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